These tools for your project

OUR TOOLS

Online cracks, digital experts, strategists, editors, graphic designers, film people and other designers offer solutions for the most diverse tasks. Perfectly networked with each other, we have great influence on the corporate success of our customers. Together with our friends, we have a team with extensive experience, offering broad services in three core areas:

Strategy – we use data, common sense and our expertise to transform companies and design forward-looking communication solutions.

Technology – we develop solutions, integrated platforms and applications and can manage even complex technical infrastructures.

Content – we create and produce informative, entertaining and useful stories and campaigns and ensure their distribution.

By building up individualised and agile teams that unite all these disciplines, we are able to deliver solutions for central issues. We can thus set and optimise the strategic orientation and the operating business of our customers.

Our services vary from customer to customer. They are based on individual requirements and those of the customer company but even more so according to the target group.

#makingindustry 4.0

In-depth marketing
In-depth marketing
  • Analysis
  • Strategy
  • Brand
  • Product
  • Communication
  • Distribution
  • Employer Branding
  • Sparring partner
Online marketing
Online marketing
  • Web programming
  • Search engine optimisation
  • Search engine marketing
  • Banners
  • Affiliates
  • AdWords
  • Landing pages
  • Blogs
Inbound marketing
Inbound marketing
  • Drafting content
  • Lifecycle marketing
  • Personalisation
  • Multi-channel
  • Integration
  • Public relations
  • Guided selling
  • Social media management
Content marketing
Content marketing
  • Content strategy
  • Storytelling
  • Text production
  • Imagery, sound, film
  • E-books
  • Podcasts
  • White papers
  • Newsletter
Social media marketing
Social media marketing
  • Strategy
  • Campaigns
  • Legal issues
  • Network maintenance
  • Viral marketing
Guerrilla marketing
Guerrilla marketing
  • Online & offline
  • Surprising
  • Coverage
  • Creative
  • Viral
Marketing review
Marketing review
  • CRM
  • Key numbers
  • Special tools
  • Return on investment
  • Measurability
Analysis
Analysis
  • Target groups
  • Stakeholders
  • Potential
  • SWOT
  • Competitors

One of our favourite tools: guerrilla-marketing

Generally, every company can use guerrilla marketing for its purposes. When designing marketing activities, care has to be taken that the style and content matches the company’s reputation and target group.

The crucial requirement for successful guerrilla marketing activities is a creative marketing agency that has the necessary freedom to bring forth and implement unusual or even crazy ideas. In addition to the tolerant attitude of management, the required expertise and resources are necessary for their implementation.

Image campaign “City hens on tour”
for the Leipzig Housing Association #guerrillamarketing

Guerrilla - Marketing - Tool: Streetbranding

Thursday evening. Excitement next to the van. A last check: do we have everything? The power washer, 1000 litres of water and a steel stencil. Someone brings pylons, protective helmets and safety vests. Then our streetbranding operation can begin (here is the whole story)

Streetbranding comes from “branding”. Branding usually describes burning a brandmark onto an animal. Streetbranding is not about branding in the literal sense, but it is a kind of branding made by partially cleaning certain objects, creating a contrast between dirt and cleaned spots and thus is a new form of art and advertising.

The advantage of this is not only in the details. There are also positive side effects. Graffiti is of course an effective means of advertising, but it is limited in the fact that it is illegal and unfortunately also permanent. Streetbranding, where dirty objects such as bridges, concrete pillars, outdoor walls etc. are partially cleaned, does not violate any legal regulations.

Image campaign “Vision:OMC”
for an online educational institution
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